Demonstrating the originality and inventiveness that can be achieved through corrugated packaging materials, Smurfit Kappa provided Miller Brands UK with a conventional fit-for-purpose beer case which transforms into an all-in-one beer chilling party pack for use in the home, at BBQs or festivals. The cooler pack received Corrugated Pack of the Year at the UK Packaging Awards. “We identified an opportunity in Scotland to deliver incremental revenue by enhancing the consumer’s ‘at home’ experien...